Last updated: May 7, 2026

Luxton Group (“we,” “us,” or “our”) is committed to protecting your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy law. This policy explains what information we collect, how we use it, and your rights regarding it.

1. Information We Collect

We collect personal information only when you voluntarily provide it. This includes:

• Contact form submissions: your name, business name, email address, phone number, city, and service interest when you submit an inquiry through our website.
• Discovery call bookings: name, email, and any details you provide when scheduling a call.
• Website usage data: pages visited, time on site, browser type, and geographic region, collected via Google Analytics 4 in anonymized form.

We do not collect sensitive personal information such as financial data, health information, or government identification numbers.

2. How We Use Your Information

Information you provide is used to:

• Respond to your inquiry and provide the services you requested.
• Send you a free audit or report if requested.
• Communicate about your project or engagement.
• Improve our website and services based on aggregate usage data.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. Third-Party Services

We use the following third-party services that may process data on our behalf:

• Google Analytics 4: anonymized website usage statistics. Google Privacy Policy.
• WPForms: contact form processing. Form submissions are stored on our secured WordPress server and delivered to our email.
• Google Workspace: email communication and file storage.

These services operate under their own privacy policies and data processing agreements. We do not share identifiable personal data beyond what is necessary to deliver the service you requested.

4. Cookies

Our website uses cookies to support basic functionality and analytics. Google Analytics uses cookies to distinguish unique visitors and track session data in an anonymized form. You can disable cookies in your browser settings at any time, though some site features may not function correctly.

5. Data Retention

We retain contact form submissions and client communications for a maximum of three years, or longer if required by applicable law or ongoing business relationship. Website analytics data is retained per Google Analytics’ standard retention settings (14 months by default).

6. Your Rights Under PIPEDA

You have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Withdraw consent for non-essential uses of your personal information.
• File a complaint with the Office of the Privacy Commissioner of Canada if you believe your rights have been violated.

7. Security

Our website uses SSL encryption (HTTPS) for all data transmission. Our WordPress installation is maintained with current security patches. We apply reasonable administrative and technical safeguards to protect your information from unauthorized access or disclosure.

8. Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top reflects the most recent revision. Continued use of our website after changes are posted constitutes acceptance of the revised policy.

9. Contact Us

For any privacy-related questions or requests, contact:

Christopher Luxton
Luxton Group
Greater Toronto Area, Ontario
christopher@luxtongroup.com
647-808-1605