Local SEO

Local SEO is how service businesses get found by people in their service area when those people are ready to buy. It is different from regular SEO. Proximity matters, the local pack matters, citations matter, and reviews matter more than backlinks. This category covers what actually moves the needle for trades and home service businesses in 2026: NAP consistency across citations, schema markup that surfaces in local results, service area pages that rank, and the ranking factors that local SEO experts actually agree on. If you are a GTA trades owner trying to get out of page 4 of Google for service-in-city queries, start here.