Google Business Profile
What to Post on Your Google Business Profile Every Week
GBP photos are a ranking signal — and most GTA trades businesses post nothing. Here is exactly what to post and when.
Google’s own documentation says that businesses with photos receive 42% more requests for directions and 35% more clicks to their website than businesses without them. For GTA trades businesses, photos are also a ranking factor — Google uses photo activity as a signal of an active, legitimate business.
Most contractors upload 4 photos when they first set up their GBP, then never touch it again. That is a missed opportunity every single week.
How Google Treats GBP Photo Activity
Google measures not just how many photos you have, but how recently you added them. An active profile with new photos added weekly looks more credible than a static profile with 200 old photos. Think of it the same way you think about posting to social media: regular activity signals that you are a real, operating business.
The other factor is that photos make your listing more clickable. A landscaping company whose first photo shows a crisp after shot of a freshly designed backyard gets more profile views than one whose first photo is a blurry crew selfie. More views means more calls.
The 4 Types of Photos That Actually Help
Before and After
Show the transformation. Overgrown yard to clean landscape. Faded exterior to fresh coat. Cracked driveway to sealed concrete. These get the most views and the most saves.
Work in Progress
Crew on the job, equipment in use, materials staged. These prove you are active and doing real work in real neighborhoods around the GTA.
Branded Crew and Truck
Your team in matching shirts, your truck with your logo, your trailer wrapped with your branding. This tells the homeowner: this is a real company, not someone working out of a personal vehicle.
Job Location Context
Photos with GTA street context — a recognizable Mississauga subdivision, a Brampton commercial strip, a North York front yard — tell Google (and customers) exactly where you work.
What Not to Post
Avoid stock photos. Google can identify them and they add zero trust signal. Avoid low-resolution or heavily filtered images. Avoid photos with text overlaid on them — Google sometimes suppresses these. And do not post photos of your team at the office, at a party, or in any non-work context. Your GBP is not Instagram. It is a ranking tool.
The Easiest Weekly Habit
At the end of every job, take three photos with your phone before you pack up: one wide shot of the finished work, one close detail shot, and one shot of your truck parked in front. That is your GBP content for the week. Upload directly from the Google Maps app — tap your listing, tap “Add photo,” done. It takes 90 seconds.
If you are running multiple crews, designate one person per crew as the photo person. Give them a simple checklist: wide shot, detail shot, truck. Three photos per job. It adds up fast.
GBP Posts: Use Them Too
Beyond photos, GBP lets you publish posts — short updates, offers, or service announcements that show up directly on your listing. Google posts expire after 7 days, which is another reason to post regularly. A post about your spring landscaping packages or your exterior painting season pricing keeps your listing fresh and gives searchers a reason to engage.
Keep posts short: one sentence about the offer, one line about what you do, a call-to-action button. Do not overthink it.
We manage your GBP so you don’t have to
Weekly photo uploads, monthly GBP posts, and review monitoring — all handled for you as part of every Luxton Group plan.
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