Trades marketing is not direct-to-consumer marketing. The trust currency is reviews, not brand. Demand is local-only. The sales cycle is days, not months. Repeat customers and referrals carry the business. This category is the umbrella for marketing strategy for landscapers, painters, and other GTA home service operators. Channel mix, budget allocation, what to spend on Google versus content versus paid versus referrals. Each post is written by someone who has been on a job site, not a 22-year-old in a marketing agency. Industry-specific guides for landscapers and painters live in their own dedicated categories.
The honest answer is both, sequenced. Ads first for 60-90 days to prove which queries convert. SEO running in parallel to build the asset. Here’s the math.
Google Ads vs SEO for Small Business: Which First? Read More »
12 free marketing tools that actually do something for small businesses. GBP, GSC, GA4, Ahrefs, Canva, and more. Setup time, who should skip each, and the 80% that matters.
Free Marketing Tools Every Small Business Should Use Read More »
The GTA trades marketing channel stack, ranked by ROI. Learn how landscapers, painters, and home service businesses get more calls without wasted ad spend.
Marketing for Trades and Home Service Businesses Read More »
Google Business Profile What to Post on Your Google Business Profile Every Week GBP photos are a ranking signal — and most GTA trades businesses post nothing. Here is exactly what to post and when. Google’s own documentation says that businesses with photos receive 42% more requests for directions and 35% more clicks to their
What to Post on Your Google Business Profile Every Week Read More »
Most trades businesses have a website. Most of those websites don’t generate leads. There is a meaningful difference between a website that exists and a website that converts. This post is about that difference and what it looks like in practice for GTA landscapers, painters, and contractors. What a converting website actually does A converting
Why Your GTA Trades Business Needs a Website That Actually Converts Read More »
If you’re a GTA trades business deciding where to put your marketing budget, this is the question that comes up constantly: local SEO or Google Ads? Short answer: both can work. But they work differently, cost differently, and make sense at different stages. Here’s how to think about it. What Google Ads actually does Google
Local SEO vs. Google Ads for GTA Trades: Which One Should You Be Spending On? Read More »
